TWO39 LIFE is a fashion brand that partners with local artists & designers to showcase their work through unique apparel. Eager to bring the bold & edgy, TWO39 LIFE needed a way to attract both college-aged adults and potential creative partners.

Our goal was to redefine the brand's image to reflect TWO39 LIFE's identity as a trendy, unique brand while highlighting Southwest Florida style.

We found it was important for our media campaign to show the personable side of Florida youth with urban, beachy style enhanced by illustrative doodles that capture a sense of creativity.

Our campaign includes a logo redesign, a launch video, posters, and various social media formats that connect TWO39 LIFE artists and designs with their audience. My role was art direction, concept development, and video editing.